The Prime Dude Mission

Helping guys reach their PRIME for 20 years

Meet Rob Edwards, an Air Force Veteran, accomplished global sales leader, men's fashion designer and relationship consultant. Through The Prime Dude, Rob established a platform dedicated to guiding men towards their ultimate potential, helping them discover and embrace their PRIME selves.Rob is committed to authenticity and substance. He has been married for over 20 years and has two kids and a grandchild! He is not a model (duh) or stereotypical "influencer." His approach involves genuine evaluations and reviews, ensuring he only recommends and collaborates with brands that consistently provide value to his friends and followers. His advice is based on decades of global travel and experience, both personal and professional.Drawing from his extensive travels and diverse experiences, Rob leverages his global perspective to gain insights into both products and people, enriching his understanding of the dynamic intersection between fashion and individual identity. Join Rob on his journey as he empowers men to elevate their style and confidence to new heights. Stay Prime!